Why Moonshot?
Over time, data-driven trend forecasting has led to homogenization in the fashion industry - making it hard for brands to stand out in a crowded and competitive marketplace where everyone is chasing the same trends.
Moonshot does things differently.
Using a proprietary analysis method honed over two decades in the fashion industry, Moonshot connects the dots between your customer’s behavior, emotional landscape, culture and style identity to deliver product forecasts that support strong brand positioning and win customer loyalty through superior product assortments.
“Katie Irving is a seasoned fashion industry executive with decades of experience uncovering growth opportunities for leading brands.”
After two decades in the fashion industry, Moonshot’s founder Katie Irving leverages deep expertise in trend forecasting and consumer insights with data analytics to provide trusted insights that deliver growth for the world’s leading brands.
Formerly the Consulting Director of Fashion at WGSN and Head of Concept at Abercrombie & Fitch, Katie taps her global network of best-in-class consultants, working directly with global brands and retailers to lead advisory projects that identify growth opportunities by leveraging unrivaled insights.
Trusted by
Raves
“Katie combines an unmatched knowledge of trends with the ability to define and understand the culture that drives customer behaviors. She is my go-to for brainstorming sessions that result in ideas that move the needle for my businesses.”
— Sonja Rasula
Founder, Unique Markets and Care Package
"Katie’s understanding of youth culture gives her the ability to deliver valuable insights that speak directly to the customer. After working alongside her with some of the world’s leading brands, it’s clear that she understands the value of partnership and bridges the gap between teams to deliver success on every project."
— Tevis Houston
Creative Director & Founder, TH Creative Co
Business growth is non-negotiable.