Bye, Fast Fashion 👋

We're starting to see hard proof of what MOONSHOT has been forecasting for years - Gen Z is moving away from fast fashion in favor of thrifted & up-cycled options. This is a massive behavioral shift that will continue to grow and revolutionize the closets of youth consumers.

Brands that are still leaning hard into fast fashion and an over-hyped trend cycle will soon see a sharp decline in market share as youth consumers seek out truly individualistic & sustainable options.

Authenticity and circularity are the non-negotiable brand values in the new future of youth culture.

Read Glossy’s recent article on how Gen Z is trading in fast fashion for thrift-flips.