Moonshot FAQ’s

We get a lot of interesting FAQ’s about MOONSHOT. Let’s dive into the biggest questions:

(And, yes, ‘Where did the name come from?’ is one of them).

Q: What does MOONSHOT do?

🚀 We forecast whitespace opportunities for apparel brands by uncovering the unmet needs of consumers - empowering brands to get out of reactive mode, stop chasing trends and start supercharging growth.

Q: What’s so bad about chasing trends?

🏃‍♂️ When brands chase trends, they’re also making a choice to dilute their brand identity. Putting the future of your brand in the hands of fickle trends that evolve faster each season is a surefire way to lose your competitive edge in the market.

Q: How do you predict consumer needs? Is a crystal ball involved?

✨ Moonshot’s magic comes from its global team of best-in-class experts and a proprietary analysis method that combines multiple data sources with a heavy dose of bespoke qualitative insights. Honed over two decades, this process consistently delivers 8 and 9-figure product concepts for the world’s leading brands and retailers. (No 🔮 necessary).

Q: How do you help brands future-proof their business?

🎯 Whitespace Mapping: Moonshot’s flagship service forecasts specific, future-focused product opportunities that are tied directly to consumer needs, enabling brands to get out of ‘reaction mode’ and start capitalizing on exclusive whitespace opportunities (while their competitors are still chasing that TikTok trend from 6 months ago).

💰 Line Optimization: Uncovers strengths and weaknesses within assortments to provide the objectivity and insider knowledge that is necessary to build a future-proof product strategy.

Q: Speaking of brands, who have you worked with?

Over nearly 20 years, Moonshot’s founder has delivered growth for some of the best brands in the business: Abercrombie & Fitch Co., Hollister Co., Gap, Athleta, FARFETCH, Under Armour, Target, Walmart

Q: Where did the name MOONSHOT come from?

🌘 It’s no secret that the fashion industry is in need of massive changes. Quite literally, it needs a ‘moonshot moment’ to shift its current trajectory of inequity, overproduction, and pollution.

MOONSHOT is on a mission to empower brands to move away from old, trickle-down, trend-driven business models and build new product strategies that put consumer needs at the heart of the business - maximizing profitability and loyalty that will create brands built for the future.

Q: Want to learn more about how to unlock the power of customer-centricity for your brand?

Download MOONSHOT’s latest report on the power of customer-centered design.