The Re-Commerce Shopper is Here (and they’re not who you think they are)

Think re-commerce is mostly for luxury shoppers?

Recurate's recent Circular Fashion report provides a clear snapshot of emerging re-commerce shoppers - a lucrative and growing group for brands to connect with.

And, spoiler alert - they’re probably not who you think they are.

Circular Shoppers, at a glance:
⚡️ Young, Urban, High Income
🙋‍♀️ Under 40
👗 77% resell every 2-3 months
🕺 2x more likely to be motivated by ‘standing out’
💸 The #1 driver: saving money
💰 # 1 benefit: Being able to try new brands at a lower price

What does this mean for brands?
💡If you’re a mid-market brand, you have the biggest resale opportunity (luxury represents the smallest piece of the pie)
💡These customers are already part of your base, but they’re not shopping resale from you (yet)
💡It’s also a strong acquisition tool: “low price let’s me try before buying new”
💡You can create a curated brand experience for resale - offering a superior experience to secondhand marketplaces
💡Best of all: you can support your customer’s values while remaining a top brand in their closet

Bottom Line:
These customers are growing in number every day and it’s crucial to activate resale as part of your brand’s assortment strategy.

Curious to learn more about how your brand can leverage consumer insights to build a better assortment? Reach out to MOONSHOT to schedule a call.