Moonshot is a fashion concept & innovation studio.
We connect the dots between Consumer, Culture & Trend to build industry-leading product assortments.
Trends have never moved faster or been harder to predict.
Brands can no longer depend on mass-market trend reports to stay on top of the endless shifts in their consumer’s lifestyle and culture.
To be successful now and in the future, it's essential for brands to have access to bespoke, continuous analysis of the trends, culture and consumer behavior that will drive newness and creativity for their brand.
That’s where we come in.
For more than two decades, Katie Irving, the founder of MOONSHOT, has successfully led Concept and Forecasting divisions for global companies, including WGSN and Abercrombie & Fitch. With a proven track record of conceptualizing industry-leading product lines, Katie helps brands deliver products that drive emotion and anticipate the consumer's evolving lifestyle.
Having built and led creative teams throughout her career, Katie excels at strong client partnerships - empowering and inspiring in-house teams with the insights that drive the most innovative fashion products in the market.
Brands we work with
Services
Our flagship service. A proprietary four-phase process that uncovers critical opportunities within consumer, product, retail, and brand.
Timing: 4-8 Weeks
Empower your teams with bespoke, seasonal insights from consumer, culture and trend.
Timing: Seasonal (Monthly / Quarterly / Bi-Annually)
Illuminate unique opportunities for growth and innovation with a consumer and/or category deep-dive.
Timing: 2-4 Weeks
Identify the winning brand & product strategy through a comprehensive consumer, market and competition analysis.
Timing: 8-12 Weeks
“We subscribe to several trend services and what MOONSHOT delivers is truly different. We come back to these reports time and time again for new ideas. They’ve given us a huge advantage in the market.”
Global Fashion Accessories Brand
Recent Work
Activewear Forecasting
Uncovering Color and Innovation opportunities for Apparel and Footwear within APAC.
Regional Insights
Consumer insights and assortment guidance for US market entry.
Product Innovation
Driving industry-leading product innovation by identifying key consumer lifestyle shifts.
Consumer Persona
Data-driven view of the aspirational consumer’s lifestyle, mindset, influences, and behaviors.