EMOTION.

TECHNOLOGY.

CREATIVITY.

MOONSHOT is a future-focused fashion innovation studio.

We transform human and cultural insights into iconic products and strategies that set brands apart.

Katie Irving, Trend & Innovation Leader, Founder of MOONSHOT
Katie Irving, Trend & Innovation Leader, Founder of MOONSHOT

By combining Emotion, Technology, and Creativity, we help ambitious fashion brands create meaningful connections and shape what’s next.

Katie Irving, Trend & Innovation Leader, Founder of MOONSHOT

EMOTION.

Every great product starts with human connection. Our insights dive deep into the emotions, identities, and aspirations of your customers—ensuring your brand connects authentically in every moment.

Katie Irving, Trend & Innovation Leader, Founder of MOONSHOT

TECHNOLOGY.

In a world that moves at the speed of culture, our advanced tools help you stay ahead. Leveraging AI, we turn complex data into actionable insights, allowing you to navigate change with confidence.

CREATIVITY.

Creativity transforms possibility into reality. We bring bold ideas to life through visionary strategy, innovative design, and transformative collaboration.

BRANDS WE WORK WITH

“We subscribe to several trend services and what MOONSHOT delivers is truly different. We come back to these reports time and time again for new ideas. They’ve given us a huge advantage in the market.

- Global Fashion Accessories Brand

RECENT WORK

Katie Irving, Trend & Innovation Leader, Founder of MOONSHOT

Activewear Forecasting

Uncovering Color and Innovation opportunities for Apparel and Footwear within APAC.

Katie Irving, Trend & Innovation Leader, Founder of MOONSHOT

Regional Insights

Consumer insights and assortment guidance for US market entry.

Katie Irving, Trend & Innovation Leader, Founder of MOONSHOT

Product Innovation

Driving industry-leading product innovation by identifying key consumer lifestyle shifts.

Katie Irving, Trend & Innovation Leader, Founder of MOONSHOT

Consumer Persona

Data-driven view of the aspirational consumer’s lifestyle, mindset, influences, and behaviors.