ABOUT THE FOUNDER.
With a twenty-year track record of driving growth, Katie Irving is a recognized leader in fashion innovation, guiding brands to create iconic products and forward-thinking strategies. Her career includes transformative work with brands such as Abercrombie & Fitch, Farfetch, Athleta, Gap, Under Armour, and independent brands including Payal Khandwala—helping them navigate cultural shifts and redefine what’s possible.
As the Consulting Director of Fashion at WGSN, Katie led industry-defining trend forecasting and strategy for global brands, cementing her expertise in identifying opportunities at the intersection of cultural shifts and consumer needs.
At MOONSHOT, Katie blends deep consumer insights with bold creativity and strategic vision, leading brands to uncover new opportunities at the intersection of Emotion, Technology, and Creativity. This approach has driven standout results, from launching gender-inclusive collections to redefining performance wear and modernizing product assortments.
Katie specializes in turning cultural and consumer insights into strategies that move the needle—helping ambitious brands shape the future of fashion.