Retail strategy insights by MOONSHOT, founded by Katie Irving

We help brands unlock the power of creativity to uncover whitespace, connect with their consumers, and drive innovative growth.

Retail strategy insights by MOONSHOT, founded by Katie Irving

CONSUMER.


Consumer Insights (Qual & Quant)

Persona Development & Psychographics

Cultural Insights

Consumer Opportunity Mapping

Competitive Analysis

AI-Powered Market Insights

Whitespace Forecasting

Scenario Planning & Futureproofing

Global Trend & Impacts


MARKET.

PRODUCT.


Creative Product Vision

Concept-to-Product Roadmaps

Product Innovation

Future-Focused Assortment Strategy

Bespoke Trend Analysis & Reporting

BRAND.


Brand Positioning & Differentiation

Visionary Brand Strategy

New Market Entry

Brand Incubation & Relaunches

Cultural Impact

Retail strategy insights by MOONSHOT, founded by Katie Irving

A REAL-TIME INSIGHTS HUB, POWERED BY AI

Moonshot Intelligenceā„¢ supercharges our ability to uncover trends, opportunities, and whitespace. By combining advanced analysis with human creativity, we transform data across industries into accurate forecasts that deliver industry-leading results for our clients.